Best Buy has launched its Black Friday in July sale, bringing back the event after a year's hiatus. The sale, which runs through Sunday, July 26, offers discounts of 50% or more on thousands of products across numerous categories. This event comes just one month after Best Buy's Tech Fest sale, which competed directly with Amazon's Prime Day. Now, Best Buy is doubling down with even deeper discounts, making it a prime opportunity for savvy shoppers to save big on electronics and home tech.

Last year, Best Buy timed its Black Friday in July sale to go head-to-head with Prime Day. However, Amazon shifted Prime Day to June in 2026, forcing Best Buy to adjust its strategy. The retailer introduced Tech Fest as its June competitor, but didn't abandon the iconic Black Friday in July concept. Instead, it postponed the event to late July, ensuring consumers still get two major sales this summer. The result is a win for shoppers: more chances to snag deals on everything from 4K TVs to wireless earbuds.

What's Available in the Sale?

The sale spans all the categories you'd expect from Best Buy: televisions, laptops, unlocked smartphones, smartwatches, fitness trackers, headphones, gaming peripherals, and home tech. A dedicated landing page features deals that are 50% off or more, with over 8,000 items included. Even if you're not looking for big-ticket items, this section is perfect for stocking up on everyday essentials like Apple AirTags, charging cables, portable chargers, screen protectors, and phone cases.

Among the standout deals is the Hisense 75-inch UR8 RGB Mini LED 4K TV, priced at $1,699.99 — a savings of $800, plus an additional $500 off a soundbar system. This TV offers vibrant colors and deep contrasts thanks to Mini LED technology, making it an excellent choice for home theaters. Another highlight is the Therabody TheraFace Mask Glo at $299.99, saving $80. This innovative device combines LED light therapy with a comfortable mask design for skincare enthusiasts.

For audio lovers, the Shokz OpenFit 2+ Open-Ear True Wireless Bluetooth Earbuds are available for $159.99, saving $40. These earbuds allow users to stay aware of their surroundings while enjoying clear sound, perfect for runners or cyclists. The Apple AirTag 2nd Gen (4-pack) is down to $89.99, saving $10 — ideal for tracking keys, bags, or luggage. The HP OmniBook 3 14 OLED laptop, featuring a Snapdragon X processor, 8GB RAM, and 256GB SSD, is priced at $499.99, saving $100. And the unlocked Apple iPhone Air (256GB) is $839.99, a $160 discount.

TV Deals: Up to 50% Off

Televisions are a major focus of the sale. The TCL 65-inch A3G Designer Series QLED 4K Art TV with Flush Wall Mount is available for $599.99, down from $1,199.99 — a savings of $600. This TV is designed to blend into your decor like a piece of art, with a flush wall mount included. For those seeking a larger, premium option, the LG 77-inch B5 OLED 4K TV is marked down to $1,399.99 from $2,999.99, saving an impressive $1,600. OLED technology provides perfect blacks and infinite contrast, making it a top choice for movie enthusiasts.

Laptop Deals: Chromebooks and More

Laptops are also heavily discounted. The Lenovo IdeaPad Slim 3 Chromebook 14, with a MediaTek Kompanio 540 processor, 4GB memory, and 64GB eMMC storage, is just $199 — down from $419, saving $220. This Chromebook is ideal for students or casual users who need a lightweight device for browsing and document editing. The HP Chromebook 14, with an Intel Celeron N4500, 4GB memory, and 64GB eMMC, costs only $159, saving $240. Both models offer excellent value for budget-conscious shoppers.

Headphone Deals: Noise-Cancelling at Great Prices

Headphone bargains abound. The JBL Vibe Buds 2 Noise-Cancelling Earbuds are available for just $29.95, down from $64.95 — saving $35. These earbuds deliver good sound quality and active noise cancellation at a fraction of the cost of premium models. For over-ear fans, the Sennheiser Accentum Bluetooth Noise-Cancelling Headphones are priced at $89.99, down from $189.99, saving $100. Sennheiser is known for its excellent audio reproduction, and these headphones are perfect for commuters or office workers.

Gaming Gear Deals: Controllers and Chairs

Gamers can take advantage of deals on peripherals. The Razer Wolverine V3 Tournament Edition 8K Wired Gaming Controller is $49.99, down from $119.99 — saving $70. This controller features programmable buttons and 8K polling rate for ultra-responsive gameplay. The Insignia Essential PC Gaming Chair is available for $89.99, down from $179.99, saving $90. It offers ergonomic support and a stylish design, suitable for long gaming sessions.

Home Tech Deals: Security and Sound

Home tech items are discounted as well. The Blink Outdoor 4 Wireless Smart Security Camera (5-pack) is $104.99, down from $299.99 — saving $195. This system provides easy installation, weather resistance, and integration with Amazon Alexa. The Samsung 3.1 Channel Soundbar with Wireless Subwoofer (HW-B650/ZA) costs $199.99, down from $399.99, saving $200. It enhances TV audio with clear dialogue and deep bass, making movie nights more immersive.

Best Buy's Black Friday in July sale is a treasure trove of deals, with new doorbusters expected to appear throughout the event. Shoppers should check back frequently to catch the best offers. The sale ends Sunday, July 26, but with thousands of items already marked down, there's no need to wait. From massive TVs to tiny earbuds, this sale covers nearly every tech need at prices that are hard to beat.

Source: Mashable News